Infiniti QI

The Infiniti Q inspiration was an incredible opportunity to re-define a brand and also embedded with our principle of well being. This is the first time that a mental and emotional wellness product served as the corner stone for design. With this vehicle the thesis was the reduction of data to it’s purest form and the introduction of a “Zen” mode which gives the user a space to recharge through a guided meditation. It is also the first user experience to propose data privacy as a luxury product. Zen mode creates a protective cocoon for incoming data, giving the user breathing room and space from the connected world.