Nissan IMS

Ronin X Design was approached to create a user experience that focused on the driver’s performance. We worked with Nissan’s London design studio to integrate a solution that was both functional and sleek. Most HMI designs are constrained to a square frame, but with this prototype we were able to show that the shape of the frame is irrelevant and what matters most is the user experience and the overall aesthetic feeling of the cabin. With this model we where able to include on board purchases for events, A.i Integration for digital profile and preferences recognition. In this gallery we are including the finished product as well as previous experimental concepts.